Odoo CRM_

We Don’t Just Know Odoo. We Know Where It Breaks.

Odoo is one of the most capable business platforms available - but capability and reliability are two different things. Out of the box, Odoo can do a lot. In the real world, under real load, with real data, things get complicated fast. Queries slow down. Integrations drift out of sync. Custom modules built in a hurry start showing cracks. A system that worked fine at 50 users starts struggling at 500.

That’s the Odoo most partners don’t talk about. It’s the one we know best.

We’ve spent years working deep inside complex, data-heavy Odoo environments - the kind where a slow report costs someone their morning, where an integration failure has downstream consequences, and where “it worked in staging” isn’t good enough. We’ve seen what happens when Odoo is implemented without architectural foresight, and we’ve spent a lot of time fixing it. More importantly, we’ve learned how to build it right the first time.

If you’re evaluating Odoo partners, here’s what actually matters: not who can demo the platform best, but who understands the hard problems — and has solved them before.

Custom Module Development

Standard Odoo covers a lot of ground. But every business has processes that don’t fit neatly into default behaviour — workflows that are unique to your industry, approval chains that reflect how your teams actually operate, automations that exist nowhere in the module catalogue. When that gap exists, the answer isn’t to bend your business around the software. The answer is custom development done properly.

We build custom Odoo modules from the ground up — fully integrated with the Odoo framework, cleanly separated from core so upgrades don’t break them, and written to a standard we’d be comfortable maintaining ourselves years down the line. That last point matters more than most people realise. A module that works today but is impossible to maintain tomorrow isn’t a solution — it’s a liability.

Before writing a line of code, we map out exactly what needs to be built and why. We push back when a custom module isn’t the right answer. And when it is, we build it in a way that extends the platform rather than fighting it.

We build clean, maintainable, and scalable custom Odoo solutions:

  • Custom modules and business logic
  • Complex workflows and automation
  • Integrations with external systems (ERP, CRM, WMS, payment gateways, APIs)
  • Performance-oriented ORM usage
  • Clean architecture and upgrade-safe code

We follow Odoo best practices and focus on long-term maintainability.

PostgreSQL Tuning & Performance

Odoo runs on PostgreSQL, and PostgreSQL performance is its own discipline. Most Odoo implementations treat the database as a black box - install it, let Odoo manage it, and hope for the best. That works until it doesn’t. And when it stops working, the symptoms are painful: reports that take minutes to load, UI interactions that lag under concurrent users, scheduled jobs that pile up, and queries that were never designed to run against millions of rows.

We go into the database. We analyse query plans, identify missing or redundant indexes, rewrite slow ORM calls where necessary, and tune PostgreSQL configuration for the actual workload - not the defaults. We’ve handled autovacuum issues, table bloat from years of unmanaged data, connection pooling problems under high concurrency, and partition strategies for systems that have simply outgrown their original schema design.

Performance work at this level isn’t glamorous, but it’s the difference between an Odoo instance that feels fast and one that your team has learned to work around.

We specialize in making slow Odoo fast:

  • Profiling and bottleneck analysis
  • PostgreSQL query optimization & indexing
  • ORM optimization and query refactoring
  • Caching strategies (Redis, HTTP, computed fields)
  • Queue jobs & async processing
  • Worker, memory, and CPU tuning

We have experience running Odoo under millions of records and thousands of daily users.

Third-Party Integrations

Every business runs more than one system, and Odoo rarely operates in isolation. Connecting it to external platforms - payment processors, logistics providers, e-commerce platforms, ERPs, CRMs, warehousing systems, government APIs - sounds straightforward until you’re dealing with rate limits, authentication edge cases, partial failures, and data that doesn’t map cleanly from one schema to another.

We build integrations that are robust by design. That means proper error handling, retry logic, logging that actually helps you diagnose problems, and sync strategies that account for what happens when things go wrong - not just when they go right. We don’t build integrations that work in a demo and fall apart in production.

We’ve connected Odoo to a wide range of systems across industries. We know the common failure points, and we build around them from the start.

Business Intelligence & Reporting

Odoo holds a significant amount of your business data. Getting meaningful insight out of it is a different problem entirely. The built-in reporting tools cover the basics, but businesses with real analytical needs - custom KPIs, cross-module aggregations, trend analysis, executive dashboards - quickly find those tools insufficient.

We design and build BI setups that give you genuine visibility into what’s happening in your business. Depending on your needs and infrastructure, this might mean extending Odoo’s native reporting layer, building dedicated views and dashboards within the platform, or connecting to external BI tools via PostgreSQL read replicas or data export pipelines. We work with you to define what you actually need to know — not just what’s easy to surface — and build reporting that’s accurate, fast, and maintainable.

Data you can trust, presented in a way that supports real decisions. That’s the standard we aim for.

We turn your data into actionable insights:

  • Advanced reporting and dashboards
  • Data warehouse & BI integrations
  • Optimized reporting models
  • PostgreSQL views and materialized views
  • KPI systems and management dashboards

You get fast, reliable, real-time or near-real-time analytics on top of your Odoo data.

Hosting & Infrastructure

Where and how Odoo runs has a direct impact on performance, reliability, and your ability to scale. We’re not opinionated about infrastructure for its own sake - what we care about is making sure your setup actually fits your requirements, and that you’re not paying for the wrong thing or running on something that can’t handle your load.

We work with on-premise deployments, private cloud environments, and managed hosting setups. We handle configuration for Odoo’s application server, Nginx, and the surrounding stack. We implement proper backup strategies, monitoring, and alerting so that problems are caught before they become outages. For businesses with uptime requirements that matter, we architect for redundancy and failover from the beginning - not as an afterthought.

If your current hosting setup has been patched together over time rather than designed, we can assess it honestly and tell you what needs to change.

Solutions Architecture & Troubleshooting

Not every engagement starts with a clean brief. Sometimes the starting point is a system that’s causing pain - something is slow, something is broken, something was built by people who are no longer around and nobody fully understands it. Sometimes a business is planning something significant and wants an honest assessment of whether their current Odoo setup can support it before they commit.

This is work we take seriously. Diagnosing problems in complex systems requires experience across all the layers - application logic, database behaviour, infrastructure, integrations - and the patience to look past symptoms to root causes. We don’t guess. We instrument, we measure, we read the logs, and we trace problems to where they actually originate.

For architecture engagements, we work with you before development begins. We ask hard questions about data volumes, user concurrency, integration complexity, and growth trajectory. We identify where a proposed design will create problems down the line and recommend alternatives. The goal is to make sure that what gets built is built for what you actually need - not just what you need today.

Support & Maintenance

A good Odoo implementation doesn’t end at go-live. It evolves as your business evolves - new requirements, new integrations, performance that needs revisiting as data accumulates, Odoo updates that need to be assessed and applied carefully. Without consistent, knowledgeable support, systems drift. Workarounds get built around workarounds. Technical debt compounds quietly until it becomes a real problem.

We provide ongoing support and maintenance for the Odoo environments we work with. When something breaks, you’re not opening a ticket into a queue managed by someone who’s never seen your system. You’re talking to people who built it, know it, and can act quickly. When you need something changed or extended, we can do it properly - with context - rather than patching around existing work.

Long-term partnerships are how we prefer to operate. They’re also how we do our best work.

Our Technical Stack

  • Odoo Community & Enterprise
  • PostgreSQL (advanced tuning, partitioning, indexing)
  • Python, ORM internals, performance profiling
  • Docker, Docker Compose, CI/CD
  • Nginx, load balancing, reverse proxy setups
  • Redis, queue jobs, caching layers
  • Linux server environments

Why devlr_

Shortly:

  • Deep Odoo internals knowledge
  • Strong focus on performance & scalability
  • Enterprise-grade infrastructure mindset
  • Clean, maintainable, upgrade-safe code
  • Real experience with high-load systems
  • Not just developers — system architects

There’s no shortage of Odoo partners. Most of them can get a standard implementation running. The difference becomes clear when requirements are complex, when performance matters, when something breaks, or when you need a system that can actually grow with your business rather than one that needs to be rebuilt in two years.

We don’t take on more work than we can handle well. We don’t hand projects to junior developers once the sales conversation is over. Every engagement is handled by experienced people who take real ownership of the outcome — not just the delivery milestone.

We’ve built our reputation on being the team businesses call when they need something done properly. We’re not interested in the easy version of that. We’re interested in the right one.

If you’re serious about Odoo, we should talk.